Ecosystem in action: ALGA Group powers ticket sales and cashback for Shakira’s Bishkek concert

This weekend, Bishkek welcomed one of the world’s most iconic artists – Shakira – for her first-ever concert in Central Asia. ALGA Group, represented by O!Bank and O! Mobile operator, was proud to be an official partner of this landmark event.

The experience went beyond the stage. Tickets were sold through O!Market inside the My O! Super App, with cashback rewards giving our customers even more value from the experience. It was a great example of how our ecosystem brings telecom, fintech and e-commerce together, combining digital convenience with tangible benefits for our customers.

For us, supporting this concert was about more than partnership. It was about helping bring world-class entertainment to Kyrgyzstan, giving local audiences the opportunity to experience global music icons at home, and bringing people together through the universal language of music.